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Frontend Developer
Digital Marketing Platform Telkom
2022An enterprise digital marketing platform for Telkom Indonesia, enabling marketing teams to create campaigns, track analytics, manage customer segments, and optimize engagement across digital channels.
My Contributions
- Implemented analytics dashboards with Chart.js for campaign performance visualization
- Developed customer segmentation tools with dynamic filtering criteria
- Integrated with social media APIs for campaign management and performance tracking
- Implemented responsive design for both desktop and mobile users with Bootstrap
- Next authentication with social media login integration for user access management
Challenges
- 1Handling large-scale analytics data visualization
- 2Building a flexible campaign builder that supports multiple channel types
- 3Working within Telkom's enterprise security and compliance requirements
- 4High standard for code quality, security, and test coverage to ensure the reliability of critical marketing software
Technology Stack
Next.js
Server-rendered React framework for the marketing platform dashboard
Bootstrap
CSS framework with custom theme for enterprise-grade UI components
Axios
HTTP client for RESTful API communication with the backend services
Redux
State management library for managing application state in a predictable way
Chart.js
Charting library for campaign analytics visualizations and KPI dashboards
Jest
Testing framework for unit and integration tests